Using search engine optimization (SEO) can be an effective way to drive traffic to your website. However, there are a few SEO mistakes to avoid. With the best practices below, you can be confident your site is heading to the top of the Google rankings.
Pay Attention to Keyword Density
Using too many keywords is a big no-no when it comes to ranking and may have the opposite desired effect, meaning your website gets buried in searches. While Google does not give definitive recommendations, experts say that using a keyword at a rate of around 2% is optimal. Consider writing in a way that will sound natural to the reader.
Audit Your Website Regularly
The SEO algorithm is ever-changing. Taking time to periodically audit your website will help expose potential problems. Here are some questions to ask during inspection:
- Are there any broken links that need repairing?
- Is content loading at a fast enough speed?
- How user-friendly is the site?
Check Out the Competition
Of all the SEO mistakes to avoid, failing to spend time looking at competitors’ sites is at the top. Review what others are doing well. Which ones are consistently at the top of searches? Scan their content for ideas on how to improve your own material and watch your rankings go to the top.
